CHC Brand Style Guide | Compassion Health Care, Inc.

Compassion Health Care, Inc. Brand Style Guide: Defining Our Identity

The Compassion Health Care, Inc. (CHC) Brand Style Guide is the foundation of our visual and messaging identity, ensuring consistency, professionalism, and a strong connection to the communities we serve. As a Federally Qualified Health Center (FQHC) dedicated to accessible, high-quality healthcare in rural North Carolina, our brand reflects our mission, and it demonstrates our values of compassion, commitment, integrity, excellence, and equity.

This guide outlines the essential elements of our brand—including logo usage, colors, typography, tone, and imagery—to maintain a cohesive and recognizable presence across all communication channels. Whether you’re creating marketing materials, social media content, or internal documents, this guide will help you align with CHC’s trusted and welcoming identity.

Download the CHC Brand Style Guide

Access the full guide to ensure consistency in our branding. Click below to download the PDF version.

CHC Brand Style Guide

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Acceptance of any contribution, gift or grant is at the discretion of the Caswell Family Medical Center. The Caswell Family Medical Center will not accept any gift unless it can be used or expended consistently with the purpose and mission of the Caswell Family Medical Center.

No irrevocable gift, whether outright or life-income in character, will be accepted if under any reasonable set of circumstances the gift would jeopardize the donor’s financial security.

The Caswell Family Medical Center will refrain from providing advice about the tax or other treatment of gifts and will encourage donors to seek guidance from their own professional advisers to assist them in the process of making their donation.

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Certain other gifts, real property, personal property, in-kind gifts, non-liquid securities, and contributions whose sources are not transparent or whose use is restricted in some manner, must be reviewed prior to acceptance due to the special obligations raised or liabilities they may pose for Caswell Family Medical Center.

The Caswell Family Medical Center will provide acknowledgments to donors meeting tax requirements for property received by the charity as a gift. However, except for gifts of cash and publicly traded securities, no value shall be ascribed to any receipt or other form of substantiation of a gift received by Caswell Family Medical Center.

The Caswell Family Medical Center will respect the intent of the donor relating to gifts for restricted purposes and those relating to the desire to remain anonymous. With respect to anonymous gifts, the Caswell Family Medical Center will restrict information about the donor to only those staff members with a need to know.

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